Against the backdrop of an aging society and a future shortage of skilled workers and managers, coupled with increasing competitive pressure, the growing importance of employee retention cannot be denied. Companies are challenged to identify and retain existing potential talent in order to remain competitive. This book illustrates the impact of changing societal conditions on the future labor potential, how employee retention can be influenced from a work and organizational psychology perspective, and why the work-life balance strategy offers a problem-solving approach to secure "high potentials" as a good employer and counteract the feared shortage of skilled workers. The demographic change is examined in relation to societal changes and their effects.