Marc Löffel develops an exploratory research model that captures the instrument for usability and design perception of newspaper websites. Based on the methodological foundations of operationalizing constructs, eye-tracking, and thinking aloud, the author analyzes the perception of newspaper websites using factor analysis and gaze tracking methods, demonstrating that behavioral science theories and approaches can also be applied to the internet. Users primarily visit newspaper websites to satisfy their need for information, and it becomes clear that they employ various strategies to pursue and fulfill their needs.