In this book, agencies and their clients will learn how to be efficient, goal-oriented, and, above all, successful together as a team at all stages of collaboration. The key to success: seamless, clear, and authentic communication among all parties involved. Starting from the initial meeting, through the pivotal briefing, to contract negotiations and conflict discussions - the authors explain how to avoid unnecessary friction, prevent misunderstandings, and eliminate frustration and misjudgments. This book is both theoretically grounded and directly applicable in everyday work: it includes the most important models of communication and conversation management, numerous examples, sample dialogues, and inspirations that shed new light on the collaboration between partners.