Did you know that companies like Hewlett-Packard, Disney, Apple, MTV, Microsoft, CNN, Burger King, and many others were all founded during times of recession? Periods of uncertainty and change have always been a perfect breeding ground for new opportunities, as the cards are reshuffled during these times. To succeed, one must learn to focus less on structure and stability and more on rapid adaptation. The ability to filter information and recognize and seize opportunities early will determine a company's success in the future. Gutsche provides valuable and insightful foundational strategies on the following key topics: Strategy - How to turn chaos into opportunities, Culture - How to create a constant climate of innovation?, Trend Hunting - How to filter out the noise, Adaptive Innovation - How to improve your profits.