The book describes how and according to which criteria the development of future-proof business models can take place. The path to tomorrow's competitive advantages requires the development of business models that tap into the central resource of the future: awareness. Recognizing awareness resources leads to an awareness economy that defines the framework of tomorrow's markets. In these markets, companies are successful whose business models are based on substantial value creation that is fundamentally resource-generating. Overall, they lead to resource growth rather than, as is common today, to their irreversible destruction. Similar to ecosystems that continuously expand and deepen their own resource base, resource-generating business models establish value-added cycles that support the company even in the face of disruptive market developments.