Climate change and the CO2 emissions caused by road traffic are politically driving the introduction of new technologies in the field of individual transportation. Additionally, mobility users, driven by constantly rising gasoline prices and dependence on oil-producing countries, are demanding alternatives in any form. All of this is causing massive upheavals in the automotive industry: the internal combustion engine is facing competition from various lower-emission alternative drives, particularly the electric motor. However, the replacement of the drive technology and its associated energy carrier poses a significant challenge for the industry and requires a comprehensive realignment of all involved companies. The transformation of mobility is restructuring the market and providing many companies with the opportunity to reposition themselves within the value chain.