Best UTB products in the Reference books category
On this page you'll find a ranking of the best UTB products in this category. To give you a quick overview, we've already ranked the most important information about the products for you.
1. UTB Kreativitätstechniken
Which creativity technique is the right one for my problem? This volume provides an overview of the most important creativity techniques. Readers will learn more about the practical application of the techniques, the scientific background, the historical development lines, and additional sources. Detailed descriptions of both the creative practice and the theoretical backgrounds make the book an interesting overall package for practitioners in business as well as for researchers and students.
2. UTB Digitale Lehre an der Hochschule
Digital media can enrich higher education in a variety of ways. Whether in purely in-person events, online phases, or a mix of both: This volume addresses not only the didactic and motivational foundations but also the various possibilities for integrating digital media into one's own teaching. Based on example scenarios, practical guidance and tips for successful implementation are also provided.
3. UTB Internationales Marketing
Successfully tapping into transformation countries
China, India, Russia: Transformation countries are attractive for global players. Kerstin Pezoldt and Alexandra Koval demonstrate what to consider in international marketing and how to achieve successful market entry in the digital age.
They convey the fundamentals of international marketing and address the specifics of transformation countries, such as environmental analysis, strategy, and the marketing mix. Key takeaways, examples, and exercises for knowledge assessment help deepen understanding.
Ideal for students in business-related programs. With case studies and numerous examples, the book is also an enlightening read for practitioners.
4. UTB Prüfungsangst bewältigen
Without Fear of Exams. Exam anxiety is a relevant issue for many, perhaps even for most students. Exam anxiety can hinder the path to a successful degree and can be emotionally taxing. This guide helps students master their individual exam anxiety. A training program in seven steps allows readers to better understand their exam anxiety and provides strategies to cope with it.
5. UTB Philosophiedidaktik
Basic knowledge for teacher education students: Christa Runtenberg introduces the history of philosophy education, its central theories, and approaches. The book enables students to prepare lessons based on scientific principles and to develop their own didactic standpoint.
6. UTB Einführung in die Fachdidaktik des Ethikunterrichts
Effectively shaping ethics education. What competencies are required for moral action? This volume describes a current action model from which the relevant competencies for ethics education can be derived. It particularly takes into account findings from emotion research and current dual-system models of the human psyche.
Reference books
EUR19,99
Einführung in die Fachdidaktik des Ethikunterrichts
German, Peter Kriesel, 2017
7. UTB Schwierige Situationen in der Lehre
Are you frustrated by disruptions and resistance in your (online) events? Types of conflicts, causes of conflicts, and how to deal with them: This practical guide will help you understand what leads to disruptions and resistance and how you can address them in a solution-oriented manner. Didactic prevention, along with a supervisory perspective and other approaches discussed in this book, will assist you. The second edition also focuses on digital higher education and its challenges, while exploring new models from the coaching field. Practical examples, illustrations, and reflection questions clarify the content and invite you to implement it in your own higher education teaching. Whether in-person or online teaching: The book explains the emergence of conflict causes and offers many tips for managing them.
8. UTB Grundwissen Krankheitslehre
This book presents the most important facts about pathology or diseases - based on physiology and anatomy. It deals specifically with the causes and courses of diseases and does not ignore wound theory and inflammatory pathology as well as tumour theory. Numerous examples, literature tips and a glossary deepen the understanding.
9. UTB Challenge Lehrberuf
Teachers are faced with the challenge of always having to communicate professionally in the classroom and in the staff room. This book supports them in their work with employees in the school context (learners, parents, colleagues), with concrete examples and suggested solutions. Because with the right language tools, situations can be elegantly moulded out of imbalances.
utb+:
In addition to the book, readers receive further examples including suggested solutions to practise and improve the handling of certain problem areas at school. Available from utb.de.
10. UTB Grundwissen Medizin
Medicine Made Easy to Understand – Ideal for Study and Practice
Reinhard Strametz presents fundamental medical knowledge in a solid and easily understandable way: He introduces medical terminology, explains the treatment process from anamnesis to therapy, and addresses important methods such as evidence-based medicine and prevention. He succinctly explains medical conditions like diabetes mellitus, stroke, and cancer. He also does not overlook critical issues, such as the economization and digitalization of healthcare. New in this edition are topics on reproductive medicine and health in relation to climate change (Planetary Health). An indispensable guide for anyone engaged in the healthcare system and medicine, whether in study or practice.
utb+: Accompanying the book, readers have access to an eLearning course consisting of around 80 questions that allows for systematic deepening of the material. It covers topics such as the systematics, methods, approaches, and critical issues in medicine, as well as selected medical conditions.
