The BC01W Classic analogue alarm clock is closely inspired by the unique form of the AB 5 clock, designed by Dietrich Lubs in the late 80s. Featuring an easy-to-read dial layout and the iconic yellow second hand that is synonymous with Braun’s award-winning design history. The BC01B has been updated to include an integrated foot snooze/light feature, improved movement, and luminous tipped hour and minute hands. The clean, simplistic dial and contrasting hands with luminous tips offer great legibility, and the quartz tick movement is quiet and precise. Made to last from reliable and durable raw materials, today’s award-winning range of Braun clocks are designed and built with a focus on quality and precision.