The BC15 is a projection clock designed with a focus on functionality and user-friendliness. The projection clock has always been a classic Braun product, representing useful, good design. The design of the BC15 allows for easy and natural projection onto a wall or similar surface, and the projection arm can be easily rotated to maximize the viewing angle. When using the included power adapter, the user has the option to keep the time projection on permanently. With its aesthetically pleasing design, the BC15 projection clock is perfect for a bedside table or home office. It features an advanced LCD display that can be set to 12 or 24 hours and includes a backlight. The projection clock is also equipped with a crescendo alarm that gets louder if not turned off.