The classic alarm clock is a staple by the bed that should not be replaced by a mobile phone. Bring smart and minimalist design into your space with the Flip Premium, which maximizes style while perfectly executing functionality. The aluminum design is a real eye-catcher in any room and stands out on the nightstand. The Flip Premium is designed to be activated or deactivated with a simple gesture by flipping the clock to turn it on or off. It couldn't be easier. Want your alarm clock to be on? Turn the clock so that the "On" side is visible. Don't need an alarm? Just make sure the "Off" side is facing up. Welcome to sweet simplicity. Battery life lasts up to 3 months.