London Red thinks graphically and feels soft to the touch. This rug is rhythmic, yet not restless. The rows of black and red dots resemble pixel art on natural fiber – modern, almost musical. Thanks to the high-low effect, a fine texture is created that gives the pattern a tangible depth. London Red is handwoven from 100% pure new wool – robust, soft, and naturally beautiful. The pile height is 11 mm, making it pleasantly soft yet shape-retaining. The open fringes give the rug a handcrafted finish with an urban twist. And because style also counts for attitude: the rug is GoodWeave certified, produced responsibly, and of course free from harmful substances. Ideal for living spaces with character and for those who prefer to feel design rather than explain it.