The brand Brabantia targets all homeowners and apartment dwellers. The products are designed to not only have a fashionable and contemporary appearance but also to enrich everyday life, prioritizing functionality despite their appealing aesthetics. Brabantia is originally a Dutch family business that places a strong emphasis on sustainability, ensuring that future generations can benefit from its concepts. Additionally, Brabantia supports several charitable environmental and aid projects, such as efforts to free the seas from plastic waste and to combat world hunger. The company has branches worldwide, particularly in Europe, including one in Switzerland.