The Mission Cooling Towel was originally developed for elite athletes to help them cool down during intense training and competition phases. This helps them maintain their optimal core body temperature and convert their energy into performance.

When activated, the soft, ultra-breathable fabric cools approximately 15 °C below the average body temperature and stays cool for up to 2 hours. To activate the towel's cooling technology, simply wet it, wring out any excess water, and shake the towel vigorously a few times. If the cooling effect diminishes, repeat the process as needed.

The proprietary technology works by absorbing moisture and sweat into the core of the fibers. The unique hollow fiber construction allows water molecules to circulate, regulating the evaporation rate and creating a long-lasting cooling effect.