Goldwell Elumen is a hair colour that illuminates the hair from the inside out and thus achieves incomparable, long-lasting colour results. The high-performance hair colour is oxidation-free. Elumen is ammonia-free, peroxide-free, non-oxidising and therefore gentle on the hair. It ensures breathtaking colour brilliance, razor-sharp, brilliant colours, outstanding shine and exceptional durability. The hair looks convincingly healthy. Thanks to a physical effect, the intensive Elumen pigments are infiltrated deep into the hair and permanently anchored.