Goldwell Elumen hair colours promise what was previously a contradiction in terms: breathtaking luminosity, extra-long durability and sparkling shine with 100% protection - and all without oxidation. The unique technology makes possible what was previously considered utopian. Goldwell Elumen hair colours also offer unlimited colour variety and fascinating results - thanks to various mixing options. Properties: Long-lasting hair colour without oxidation; For extra intensive and shiny hair colour without damaging the hair; Without ammonia; Skin-friendly and dermatologically tested; Goldwell Elumen hair colour technology; Elumen HDmax technology ensures that the highly developed Elumen dyes penetrate deep into the hair. The magnetic effect creates exceptional intensity and durability. The Shine and Care technology fills damaged areas in the hair. The Deep Shine effect ensures exceptional brilliance and shine that comes from within. Hair looks convincingly healthy. Application: Step 1: Apply Elumen Prepare to the entire hair to achieve optimum colour absorption. Spray onto towel-dried or dry hair until the hair is evenly moisturised. Then dry the hair completely. Step 2: For optimum results, apply the colour evenly. Use the Elumen Tools for professional results. Precise timing: 30 minutes - without heat or 20 minutes - with heat. When the time is up, rinse thoroughly - without emulsifying. Then wash with Elumen Shampoo. Step 3: Use Elumen Lock to reduce the fading of the hair colour and increase its durability. Apply 40ml to towel-dried hair, distribute evenly and leave on for 5 minutes. Rinse thoroughly.