Goldwell Elumen hair colors promise what was previously a contradiction: stunning vibrancy, extra-long durability, and sparkling shine with 100% gentleness—all without oxidation. The unique technology makes possible what was once considered a utopia. Additionally, Goldwell Elumen hair colors offer limitless color variety and fascinating results—thanks to various mixing options.

Features:

• Long-lasting hair color without oxidation
• For extra intense and shiny hair color without damaging the hair
• Ammonia-free
• Skin compatibility and dermatologically tested
• Technology of Goldwell Elumen hair colors
• The Elumen HDmax technology ensures that the highly developed Elumen dyes penetrate deeply into the hair. This creates exceptional intensity and durability through the magnetic effect. The Shine and Care technology fills in damaged areas of the hair. The Deep Shine effect provides extraordinary brilliance and shine that comes from within. The hair looks convincingly healthy.

Application:

Step 1: Apply Elumen Prepare to the entire hair to achieve optimal color absorption. Spray onto towel-dried or dry hair until the hair is evenly damp. Then allow the hair to dry completely.

Step 2: For optimal results, apply the color evenly. Use Elumen Tools for professional application. Timing: 30 minutes - without heat or 20 minutes - with heat. When the time is up, rinse thoroughly - without emulsifying. Then wash with Elumen Shampoo.

Step 3: Use Elumen Lock to reduce color fading and increase durability. Apply 40 ml to towel-dried hair, distribute evenly, and leave on for 5 minutes. Rinse thoroughly.