Goldwell Elumen Play Pastel Lavender 120ml. Goldwell Elumen Play is a semi-permanent hair color that is incredibly versatile. The 13 different shades can be mixed individually without color shift. Goldwell Elumen Play lasts for up to 10 - 15 washes. No additional products are needed when coloring with Elumen Play. For an even result, shampoo oily or product-laden hair before applying Elumen Play. To gently remove skin discoloration caused by Elumen Play, it is best to use Elumen Clean. If you want to change the color, you can easily remove it with Elumen Eraser and start fresh with another color. By adding Goldwell Elumen Play @Clear, all Elumen Play shades can be toned down or made more pastel. To achieve a smoky character, add a small amount (1 ml) of Elumen Play @Black.