Goldwell Elumen is a hair color that illuminates the hair from the inside out, achieving unparalleled, long-lasting color results. This high-performance hair color is oxidation-free. Elumen is ammonia-free, peroxide-free, non-oxidative, and therefore gentle on the hair. It provides stunning color brilliance with sharp, vibrant shades. It offers outstanding shine and exceptional durability. The hair looks convincingly healthy. A physical effect allows the intense Elumen pigments to penetrate deep into the hair and become permanently anchored.