Kevin Murphy Color.Me is a permanent hair color formulated for professional color results at home. This ammonia-free formula delivers rich, long-lasting color with excellent gray coverage while being gentle on the hair structure. The 100 ml tube provides enough product for a complete application on medium-length hair. Shade 8.44 offers a naturally appearing medium blonde tone with cool undertones, suitable for dimensional color with depth and shine. The creamy consistency ensures even application and thorough saturation from roots to ends. Color.Me is designed to work with the natural hair structure, minimizing damage while providing vibrant, wash-resistant color that withstands multiple washes. The formula contains conditioning agents that help maintain the softness and manageability of the hair during and after the coloring process. For optimal results, perform a strand test 48 hours before the full application to confirm the color result and check for any sensitivities. The product is intended for use on natural, unbleached hair or already colored hair for refreshing. Store it in a cool, dry place, protected from direct sunlight. Always follow the enclosed instructions regarding processing time, mixing ratio, and application technique. Suitable for most hair types seeking a permanent color change with professional performance.