Layrite Cement provides a strong hold while maintaining the desirable flexibility of a classic pomade, lasting all day long. You can easily run a comb through your hairstyle at any time and restyle it as needed, without the hair drying out or clumping together like it would with gel. What clearly sets Layrite Cement apart is that, despite the oils it contains, it gives a matte finish instead of shine, and the hair does not appear dry or porous as it would with gel. Instead, the hair feels nourished and healthy, but completely free of shine. Therefore, Layrite Cement is ideal for matte beach hairstyles, as well as for longer hair, surfer and beach boy looks, and even for everyday business wear.