L'Oréal Paris Excellence Crème is a permanent hair color specifically designed for gentle application. This hair color contains micro-keratin, which nourishes and protects the hair during the coloring process. With its ammonia-free formula, it allows for a gentle coloring experience that does not damage the hair while providing a radiant, long-lasting color result. Shade #7.31, also known as Natural Golden Blonde, gives the hair a warm, golden shine for a natural look. This hair color is ideal for women who value a gentle coloring process without sacrificing intense color results. The creamy texture ensures easy and even application, making the coloring experience enjoyable. L'Oréal Paris Excellence Crème is the perfect choice for anyone looking to refresh their hair color gently.