The L'Oréal Professionnel Majirel High Lift Ash Violet hair color is a permanent hair dye specifically designed for professional salon use. With an improved formula, this product offers outstanding color performance and a pleasant application experience. The innovative Odor Trapping Technology reduces ammonia odor by up to 50%, making the application more comfortable. The triple care complex ensures that the hair remains smooth and well-maintained, while the creamy consistency allows for precise application. This hair color is ideal for lightening dark hair and neutralizes unwanted warm undertones to achieve cool, ash violet shades. It provides reliable gray coverage and long-lasting color results that remain true between salon visits. Using it with a 30 or 40 volume developer maximizes the lightening power and ensures even results on natural hair levels from 1 to 5.

• Reduces ammonia odor by up to 50%
• Triple care complex for smooth hair
• Reliable gray coverage and long-lasting results
• Creamy consistency for precise application.