Thanks to its powerful 2400-watt AC motor, the hair dryer is particularly strong and durable. Activating the Style button increases the heat, allowing for long-lasting styling results and more volume. Additionally, the ProLuxe styling nozzle ensures optimal heat distribution by concentrating the airflow directly onto the hair. The integrated ion generator produces 90% more ions, reducing static charge in the hair and giving it an unparalleled shine. The hair dryer is also equipped with 3 heat settings, 2 speed settings, and a cool shot function.