Discover an authentic solution for permanent coloring with tbh - true beautiful honest - for naturally looking results.

A new way to enhance and beautify your hair while staying true to yourself.

True: Truly unique color results that highlight the natural shine and shades of the hair with a multidimensional coverage of up to 100%.

Beautiful: Beautiful, naturally shimmering powdery tones with subtle iridescent undertones.

Honest: The foundation of our formula: up to 92% naturally derived ingredients and up to 50% less ammonia compared to conventional permanent coloring.

Mixing ratio 1:1 with Igora Royal Oil Developer (3%, 6%, 9%, 12%) or Igora Vibrance Activator Lotion (1.9%) depending on usage.

Please read the instructions before application.

Igora Vibrance Activator Lotion 1.9%: No visible or perceptible lightening. Mix with tbh shades of color depths 8 or 9 for pastel results (1:2). For glossing service, mix tbh shade + tbh Tone Softener (1:1:1).

Igora Royal Developer 3%: No visible or perceptible lightening. For darkening, for color deposition on previously lightened or lighter colored bases.

Igora Royal Developer 6%: Up to 1 level of lightening. For tone-on-tone colorations.

Igora Royal Developer 9%: Up to 2 levels of lightening. For lightening (10-) from color depth 7 or lighter.

Igora Royal Developer 12%: Up to 3 levels of lightening. Only for lightening (10-) from color depth 7 or lighter.