Achieve rich, naturally-looking tones with Wella Professionals Color Touch 50, a semi-permanent hair color designed for seamless blending and radiant shine. This ammonia-free formula gently enhances the depth of your hair while nourishing it for a silky, healthy feel. Perfect for refreshing faded color or adding subtle dimensions, it delivers vibrant results with low commitment. The creamy consistency ensures easy application and even coverage, making it ideal for both salon professionals and at-home use. Wella's proven expertise guarantees high-performance color with lasting brilliance. Add a touch of sophistication to your hair.