The Wella Illumina Permanent Hair Color in the shade 7/3 Medium Blonde/Gold is a high-quality hair dye product designed for long-lasting and vibrant color results. With a special formula that creates rich, dimensional blonde tones with warm golden undertones, this product offers natural color depth and shine. The 60 ml bottle is ideal for medium-length hair applications and allows for complete gray coverage while preserving the hair structure through advanced care technology. The ammonia-based formula ensures reliable and predictable color results, characterized by consistent tone development. The Illumina Color series is known for its ability to provide luminosity-enhancing properties that create multi-layered color reflections, mimicking the natural light reflection of hair. This product is suitable for all hair types and is appreciated by professional stylists for its even application and ability to create seamless color transitions.

• Creates vibrant, dimensional blonde tones with golden undertones
• Provides complete gray coverage and preserves hair structure
• Ammonia-based formula for reliable color results
• Luminosity-enhancing properties for natural light reflections
• Suitable for all hair types and professional applications.