The color that changes everything, with ME+ technology. Pure, balanced color results with natural depth and shine. ME+ reduces the risk of developing a new allergy to hair dyes.

For individuals who do not have allergic reactions to hair coloring products. Although the risk of developing a new allergy is reduced, the risk of an allergic reaction, which can be severe, still exists. Always ask your stylist to perform an allergy test 48 hours before any coloring. ME+ is included in certain shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes, and Deep Browns from the Koleston Perfect brand.