Ultimate Color Shampoo 100ml - Color-Protecting and Nourishing Cleanser

Wella Professionals' Ultimate Color Shampoo has been specially developed for the needs of colored, highlighted, and tinted hair. The professional formula gently cleanses the hair, preserves color intensity, and provides long-lasting shine from the very first application. Thanks to modern color protection technology, the shampoo helps reduce fading while leaving hair looking smooth, strong, and healthy. Perfect for daily care to achieve salon-fresh color results.

Benefits:

• Protects hair color from fading
• Maintains color brilliance and vibrancy
• Gentle, professional cleansing
• Provides intense shine
• Strengthens hair structure
• Moisturizing
• Ideal for daily use

Hair Type:
For colored, highlighted, bleached, and chemically treated hair - suitable for all hair lengths and textures.

Problem:
Is your hair color quickly losing intensity? Does your hair look dry or dull after coloring? The Ultimate Color Shampoo helps minimize color washout, protects hair from external influences, and maintains a fresh, vibrant color result.

Composition and Technology:
The professional care formula combines color-protecting ingredients with nourishing components that gently cleanse the hair without attacking the color pigments. Hair feels smooth, cared for, and resilient after each wash.

Application:
Massage a small amount of Ultimate Color Shampoo into wet hair, lather gently, and rinse thoroughly. For optimal results, repeat if necessary and follow with a Color Conditioner or a color care mask.

Tips:
For maximum color protection, we recommend combining it with the corresponding Color Conditioner, an intensive color mask, and a heat protectant.