When running became popular in the 1970s, the focus for running shoes shifted from mere existence to performance. Although the designs of that era would be considered simple by today's standards, this decade marks the beginning of a new era for running shoes. The 327 sheds new light on the 70s as a time of innovation by reinterpreting classic design elements with a thoroughly modern perspective. With a bold redesign of the classic wedge silhouette, an oversized, asymmetrically placed "N" logo, and a surrounding, trail-inspired studded outsole, the 327 is nothing less than a complete reinterpretation of the New Balance running shoe heritage.