Vegan Wonder Shoes Veja Sneakers are a true marvel of sustainability. Each individual component is crafted and processed with special attention. The French label combines nonchalance, style, and the necessary flair for wearability in the design of these sporty shoes. All production steps, the origin of all materials, and even the banks from which the company takes loans are transparently documented. The rubber for the sole is sourced from the Amazon region by indigenous people. The cotton is grown and harvested in northeastern Brazil under the strictest Fair Trade guidelines. In the south, the sneakers, or "baskets" as they are called in French, are manufactured and sewn. Upon arrival in France, Veja employs people in social reintegration projects for logistics.