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Behind the scenes

5 things you didn’t know about Euros merchandise

Daniel Borchers
19.6.2024
Translation: Patrik Stainbrook

You still don’t see them as often as expected in everyday life: German flags in the garden, side mirror covers with a German flag pattern, faces painted in black, red and gold in the streets. But given the success of the German team, the demand for fan merchandise will also increase. Here are 5 facts about fan merchandise sales at online retailer Galaxus that you probably don’t know.

1. More Turkish flags are currently being bought than German ones

Two Turkish flags are currently among the top sellers in the Galaxus online retailer’s bestseller ranking. The German flag only comes in third place. In fourth place is France and in fifth place… Turkey again (as of 17 June).

Update: In the latest bestseller check, the Turkish flag was no longer available. It can be assumed that their win against Georgia led to this.

5. Rebounders for kids are the newest trend

Given the Euros, people are buying more footballs, cleats, jerseys and flags. And given how the game is played, quite a few football goals are being shipped. Rebounders are currently among the bestselling goals. They pass you the ball straight back. This’ll allow future Toni Kroos’ and Alexandra Popps to practise more efficiently, even alone if necessary.

Have you stocked up on merchandise? Or do you only buy the Germany jersey as soon as the team reaches the final (like the author of this article)? Let us know in the comments.

Header image: Wirestock / iStockphoto

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Daniel Borchers
Senior Communications Manager
Daniel.Borchers@galaxus.de

A soft spot for good series, loud music, science fiction and (second division) football. As PR Manager, I am available to answer journalists' questions about Galaxus and honest e-commerce.


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