Between gaming enthusiasts and the Gamescom stands - Part 1
23.8.2017
Translation: machine translated
We often hear about the big gaming exhibition in our neighbouring country, but what's really going on? For the first time in my life, I'm able to take part directly for professional purposes and get a personal impression. I'm delighted to share my impressions.
We start towards the "Business Area" and pass the first small hall (as shortcuts), filled to the brim with merchandising stands. With all the cuddly toys, colourful wigs and Nintendo NES controller-shaped boxes piled up, I can barely see the salespeople. Whatever. We want to play a bit before the big halls get overcrowded and our meetings start. I'll definitely be back.
I look at my watch. Time does seem to fly by faster at Gamescom. As we pass into the next hall, we suddenly feel ourselves being watched by stern-looking men in suits. We can only vaguely surmise the gender and assume it's Angela Merkel's opening speech and we're right.
In the next hall, long queues are already waiting for us, often hidden behind curtains or huge stands. Firstly to only show games with age limits to people who are old enough and, secondly, to give people the impression that the queue isn't long. They know how to do it.
We really like the Xbox stand; no wonder it's nominated for the award for most beautiful exhibition stand. We spend a lot of time playing indie games and deliver a PES 2018 football match. This time, neither of us loses. The game ends in a 1-1 draw, even though I scored both goals. After a morning of games, a few meetings await us this afternoon.
As expected, people in fancy dress are scarce on the first day. So I'm looking forward to Day 2 and perhaps have a little surprise in store for our customers in Bern. Stay tuned.
Sandro Hostettler
Digital Marketing Manager
sandro.hostettler@digitecgalaxus.chThe digital world already had me firmly in its grip back in the day when I was training to be a computer engineer. So it goes without saying that I was also soon exposed to the web and social media – two things that are now very much part of my daily life. My face tan is one thing that has nothing to do with PC or smartphone screens. It’s a tell-tale sign of my love for the mountains and paragliding: #offline.
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