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Disney overtakes Netflix - and raises prices to celebrate

Luca Fontana
25.8.2022
Translation: machine translated

It's official: Netflix is no longer the world's largest streaming service in terms of subscribers. Nevertheless, it remains more profitable. That is precisely why the new number one, Disney, has to raise its prices.

Admittedly, Netflix does not have as large and complex a streaming service network as Disney. Therefore, the following announcement should be taken with a pinch of salt. For the first time in history, Disney overtakes its competitor Netflix and records more subscribers. Specifically:

  • Disney+: 152.1 million subscriber:ins
  • Hulu, Hotstar and ESPN+: 69 million subscribers .- Total: 221.1 million subscriber:inside

Disney introduces ads - and raises prices

The news of Disney's summit storm comes as Disney+ prepares to launch its new ad-supported subscription model. In the US, the model will cost US$7.99 per month, the same as the current ad-free subscription. This, in turn, will cost US$10.99 per month from 8 December - or US$109.99 per year.

In the US, the new ad-supported subscription model will cost US$10.99 per month - or US$109.99 per year.

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Luca Fontana
Senior Editor
Luca.Fontana@digitecgalaxus.ch

I write about technology as if it were cinema, and about films as if they were real life. Between bits and blockbusters, I’m after stories that move people, not just generate clicks. And yes – sometimes I listen to film scores louder than I probably should.

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