Dyson Beauty has quietly and secretly launched something big - in Korea

Natalie Hemengül

13.5.2025

Translation: machine translated

Dyson fans actually deserve a breather. Their wallets too. But now a new Airwrap model is causing an uproar. And it hasn't even been officially announced yet.

I had to look twice to believe my eyes. A new airwrap - again? A few days ago, the beauty news platform Trendmood published pictures of the new multistyler from Dyson on Instagram: the «Airwrap Coanda 2x». It is the result of an extensive makeover. Why haven't you heard of it yet? Dyson has only launched the device in Korea - quite uncharacteristically without any fanfare on the main channels. Quietly and «secretly». On purpose? Perhaps, because not everyone is happy about the news.

What's new anyway?

At first glance, these seem to be the most relevant updates:

• The «Airwrap Coanda 2x» is said to have twice as powerful a motor as its predecessor. Hence the «2x» in the name.
• The existing attachments have been visibly changed, as you can see in the unboxing video below. These include a new addition: the «AirSmooth2x», which straightens the hair with a stream of air. It is very reminiscent of the «Airstrait», another device that Dyson only launched on our market at the beginning of last year.
• The handpiece also appears to be shorter and the buttons for the speed and temperature settings have been moved to the lower end.

Why some people are pissed off now

Although I'm generally looking forward to the new features, I can understand why there's displeasure among Dyson fans. In the Trendmood comment column, some users express their annoyance. Unlike the previous Airwrap updates, the new attachments no longer fit on the handpieces « of older» models. This includes the «Airwrap i.d. curl», which has only been available in Switzerland for just under six months. Anyone who has bought one could be particularly annoyed by the new launch. Although the device is currently only available in Korea, Trendmood is planning to launch it in Europe soon. However, an exact date is not known.

On Dyson's Korean website, the «Airwrap Coanda 2x» costs 879,000 South Korean won, which corresponds to a price of around CHF 520.

Natalie Hemengül

Senior Editor

Natalie.Hemenguel@digitecgalaxus.ch

As a massive Disney fan, I see the world through rose-tinted glasses. I worship series from the 90s and consider mermaids a religion. When I’m not dancing in glitter rain, I’m either hanging out at pyjama parties or sitting at my make-up table. P.S. I love you, bacon, garlic and onions. more

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