Gardening is particularly popular this summer. If you're looking for inspiration, you'll quickly find it on YouTube. Today we present the 10 most popular garden influencers.
This trend can also be seen online: search terms relating to gardening are at the top of the popularity scale on Google in the five-year review.
With over 200,000 subscribers, "Der Selbstversorgerkanal" is the largest gardening influencer in Germany. Ralf has been taking his Community on regular self-catering adventures since 2009. His aim is for the garden and the animals living in it to feed the whole family organically - which is why he mainly focusses on growing fruit and vegetables. In his most-clicked video with more than 800,000 views, he shows how to successfully grow garlic:
Gartenmoni has set itself the task of preserving tried and tested knowledge from grandmother's and father's time. Her green thumb lovingly tends to flowers, herbs, fruit and vegetables. Did you know that old coffee filters are ideal for repotting smaller plants? In her most popular video on YouTube (more than 400,000 views), she shows how the paper holds the soil together and how the leftover coffee fertilises the plants:
There are thousands of products to make life easier in the garden, on the balcony or on the terrace. These are the Galaxus community's favourites based on orders between January and June 2020:
Irrigation
It's BBQ time
For a holiday atmosphere even on the smallest balcony
Perfect lawn
For a clean home
Information on the evaluation: We evaluated popular garden videos in the period from 22-26 June 2020 and presented the best influencers with at least 30,000 subscribers on YouTube on a qualitative level.
Communication is my passion – whether in German, English or French. I'm interested in a broad range of topics but like the colourful ones best. Travel and food never fail to excite me.
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Due to corona, many Germans have scrapped their holiday plans for the summer and are spending their long-awaited holidays in the region or at home in their own garden - 50 per cent of Germans said in a study by SWR that they would not be packing their suitcases this year. If you have a garden or balcony, you can consider yourself particularly lucky and create your own holiday oasis: A dense jungle, a sea of flowers or an all-inclusive self-catering garden - there are almost no limits to the possibilities.
We have taken the huge demand for products online and for the 100,000-strong "Do it Yourself + Garden" range as an opportunity to visualise the top 10 product groups between January and June 2020 in time-lapse and introduce all amateur gardeners to the most popular national and international gardening influencers with their best tips. Because gardening is no longer just analogue - there are numerous videos for garden inspiration and practical tips, especially on YouTube. The ranking shows gardens from halfway around the world: from Germany to Wales and the USA.
Florian Rigotti describes himself as a "crazy gardener". He inspires his more than 180,000 fans with videos about the self-catering life. This ranges from DIY, plastic-free living and livestock farming to recipes. The centrepiece is, of course, his garden, where there is always something to admire, tend or harvest. He is always up to date - in April, for example, he initiated a livestream to talk to his Community about self-sufficient gardening during the coronavirus crisis. His most popular video with tips on successful tomato growing has been clicked more than a million times:
The name "Gartengemüsekiosk" says it all: Jen and Rafal Slupkowski's garden is like a - healthy - kiosk where you can find everything your heart desires among the many varieties of fruit and vegetables. The couple themselves write about their garden that it is their "living room, adventure playground and living space". Of course, a habitat also needs to be cared for, which is why there are also tips and tricks on organic fertilisation, pest control, etc. The channel also inspires with vegan recipes. The most popular video shows how to make nettle slurry for fertilising and has been viewed more than 400,000 times:
Max lives in Kraichgau - a region near Karlsruhe whose loess soil is particularly fertile. So it's no wonder that gardening is particularly fun here. Max even grows peanuts and ginger on his plot and shows us what it's all about. His own garden is not enough for Max: he takes his Community on trips to faraway countries and shows them how to harvest passion fruit on Maui. Makes you dream, doesn't it? His most popular video, which now has more than 200,000 views, shows how to grow ginger in your own garden:
Do you have a question about gardening? Garden Answer has the answer! Laura's YouTube subscribers will soon have cracked the one million brand. With over 151 million total views, she is the most successful garden influencer in the world. Laura practically grew up in her parents' garden centre and discovered her love of plants at an early age. Now she inspires her Community with hacks for all facets of the garden. Would you like to decorate your home with the succulents that are currently taking over Instagram feeds? In her most popular video with more than two million views, Laura gives tips for beginners:
Kevin from Epic Gardening likes to think big. His mission is to help 10 million people around the world learn how to garden. He may have achieved this by now, as his YouTube videos have been clicked on over 35 million times. He is fully dedicated to urban gardening and shows that even city dwellers can grow their own vegetables on their balcony or in their flat using simple means. When he's not tending to his plants, Kevin travels the world and looks over the shoulders of other gardeners. How to grow the ever-popular ginger on the balcony, for example, has interested more than three million people:
A large family on a small farm in Arkansas - that's how Roots and Refuge Farm describes itself. In addition to an authentic insight into everyday family life in the countryside, Jessica shares practical life hacks and tips - such as whether it makes sense to beekeep in yoga leggings. In her most popular video with more than two million views, Jessica shows how to grow the best tomatoes:
Huws Richards is only in his early 20s and already an old hand at YouTube - he's been making videos since he was twelve. He has wanted to publish a book for about as long. He has now written two books about gardening: "Veg in One Bed" was even recognised in the UK as the best book on gardening in 2019. The influencer from Wales is mainly dedicated to growing vegetables, but he also gives a few helpful tips on planting raspberries and redcurrants for those with a sweet tooth in his most popular video with more than two million views:
It is said that "patience is the gardener's virtue": this doesn't necessarily apply to Erin, as she describes herself as an "impatient gardener". Ever since she was a child, her favourite way to pass the time has been in the flowerbed, and she now lives in a house in Wisconsin with several gardens. In her videos, she not only shares useful tips, but also reveals her own quirks in a funny way. Erin's houseplants, for example, only get a lot of attention in winter. Her most clicked video with over 200,000 views shows how to prepare hydrangeas for the next season:
