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Martin Jungfer
News + Trends
144

Reduction of greenhouse emissions: Apple sees itself on the right track

Martin Jungfer
21.4.2024
Translation: machine translated

Compared to 2015, Apple now only emits less than half the amount of greenhouse gases. This is an "important milestone" towards becoming "climate neutral" along the entire value chain by 2030.

The figure on the reduction in greenhouse gas emissions comes from the recently published "Progress Report on Environmental Protection 2024". Here you can also find the report in a PDF version of over 100 pages.

In the case of lithium, a raw material that has been criticised for its extraction, Apple has now achieved a share of 24 per cent that comes from certified recycling suppliers. Lithium is an important material in the production of rechargeable batteries and batteries.

At least a small proportion of this is likely to come from Apple's own recycling robots Daisy and Dave. According to the report, they are currently able to dismantle 29 different iPhone models in such a way that the company can reuse most of the material originally used or at least dispose of it properly.

The fact that owners of an Apple device can either have it repaired - or even repair damage themselves - should also ensure greater sustainability. Since December 2023, this option has been available for 40 Apple products in 33 countries, including Switzerland.

Balance is still negative

And with profits in the region of 100 billion US dollars per year, there would probably still be one or two measures that would help the planet. After all, as Tim Cook, CEO of Apple, recently said in an interview in autumn 2023:

There is probably no bigger crisis than climate change.

In response to the accusation that Apple was "greenwashing", Cook replied in the same interview that his company's environmental policy was not a marketing measure. Cook said: "I think greenwashing is reprehensible. If you look at what we do, it's hard work." <p

Header image: Martin Jungfer

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Martin Jungfer
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Martin.Jungfer@digitecgalaxus.ch

Journalist since 1997. Stopovers in Franconia (or the Franken region), Lake Constance, Obwalden, Nidwalden and Zurich. Father since 2014. Expert in editorial organisation and motivation. Focus on sustainability, home office tools, beautiful things for the home, creative toys and sports equipment. 

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