Supreme x Pat McGrath: The lipstick the world doesn't need
Fashion label Supreme is launching its first beauty product this autumn in collaboration with make-up icon Pat McGrath: a red lipstick. Why the product will be a hit despite its lack of creativity.
Make-up artist Pat McGrath sells luxury beauty products. Her cosmetics company Pat McGrath Labs stands for high-priced make-up that is more reminiscent of art than an everyday consumer good. Now the make-up artist is teaming up with clothing brand Supreme. Together, they are launching the first beauty product in Supreme's 26-year history this autumn. The fact that they opted for a red lipstick is disappointing, but not surprising.
The limited edition product builds on Pat McGrath's "MatteTrance" lipstick line, a matte, highly pigmented formulation that can already be found in her standard range. The packaging is also basically the same, except that the red Supreme logo has now been squeezed in where there was previously a black area. The colour bears the imaginative name "Supreme" and at first glance looks similar to the classic lipstick "Ruby Woo" from Mac. Despite an obvious lack of ingenuity, the collaboration is already being traded as a collector's item, because: Supreme has established itself as a favourite target for resellers over the years thanks to the limited editions of its collections. This means that people buy products from Supreme and later resell them at a higher price. According to omr, in some cases the pieces are even sold for 1200 times the original price.
The exact date of the sales launch is not yet known, nor is the price. However, in true Supreme style, this is likely to be significantly higher than the 39.90 francs you usually pay for Pat McGrath's MatteTrance Lippies.
As a massive Disney fan, I see the world through rose-tinted glasses. I worship series from the 90s and consider mermaids a religion. When I’m not dancing in glitter rain, I’m either hanging out at pyjama parties or sitting at my make-up table. P.S. I love you, bacon, garlic and onions.