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News + Trends

The New York Times buys Wordle

Dominik Bärlocher
1.2.2022
Translation: machine translated

Puzzles are designed to help The New York Times reach its goal of 10 million subscribers by 2025. Part of this strategy is now Wordle.

Six attempts, one word with five letters. That's the concept behind Wordle, an online game that puzzles fans around the world every day.

The New York Times newspaper has bought the game for a "low seven-figure sum. It will initially remain free, but is part of the Times' strategy to get to 10 million digital subscribers by 2025.

There is a German clone Wordles.

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Journalist. Author. Hacker. A storyteller searching for boundaries, secrets and taboos – putting the world to paper. Not because I can but because I can’t not.


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