Toy trends 2020
Which trend are you most looking forward to?
- Toys for Future50%
- Digital goes Physical30%
- Be You!20%
The competition has ended.
These are the toy trends for 2020
16.10.2019
Translation: machine translated
What will be played in 2020? An international trend committee predicts three trends for next year.
The international "TrendComittee" of the Spielwarenmesse Nürnberg scours the market year after year in search of the latest toy trends. The committee consists of 12 people, represented by trade journalists, market researchers and designers. They have identified the following three trends for 2020:
Toys for Future - sustainability in play
Digital goes physical - virtual figures become real
E-sports are getting bigger and bigger, characters from computer games are becoming idols and YouTubers are being celebrated like global stars. This literally cries out for merchandise. Whether cuddly toys, action figures, puzzles or board games, virtual stars are conquering the physical world. All major manufacturers already have various licence themes in their range. In 2020, there will be more of them than ever before.
Be You! - Games for everyone
No matter what skin colour, religion or limitations a person has, we all love to play. Toys that promote tolerance, inclusion and diversity are therefore at the centre of the third trend for next year. Another approach is the promotion of people with special needs. Be it physical disabilities or illnesses such as dementia or Parkinson's: mental and physical skills can be trained through playful therapies.
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Header image: Spielwarenmesse eG / Photo: Alex Schelbert
I get paid to play with toys all day.
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