

TikTok gets serious with its own streaming service

The video platform TikTok is launching a music streaming service. "TikTok Music" is currently available in just a few countries, but more will be added soon.
Boomers beware: TikTok, the infamous short video app "for the young", is launching its own streaming service for music. Tiktok Music was launched in Brazil and Indonesia and is now being expanded to Australia, Mexico and Singapore - with more countries to follow. The app is still in the beta phase. And not yet available in Europe.
The music powerhouse TikToks
TikTok Music wants to exploit this mechanism: In the new streaming service, you can find the respective full versions of the viral TikTok songs and their lyrics. You can also share the whole thing with your friends. The service also has a function that, like Shazam, can identify unknown songs - making it even easier to find the tracks from the videos and create a connection between videos and music. Like YouTube.
More money for artists
Last year, Tiktok entered the music business with the platform SoundOn. It allows artists to upload their music directly to TikTok. They should be better remunerated than with Spotify or Apple Music. According to the company, artists should also earn more proportionately for their streams on TikTok Music.
It remains to be seen whether TikTok Music will be a serious competitor to existing streaming suppliers when it launches globally - the date of which is still unknown. However, the Group is definitely making an announcement with its favourable subscription price.
Cover image: Shutterstock / Ascannio

Testing devices and gadgets is my thing. Some experiments lead to interesting insights, others to demolished phones. I’m hooked on series and can’t imagine life without Netflix. In summer, you’ll find me soaking up the sun by the lake or at a music festival.
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