Youtube tests up to eleven non-skippable video ads at a time
19.9.2022
Translation: machine translated
In the future, Youtube could force you to watch up to eleven non-skippable video ads before you can play your video.
In a global experiment, the world's largest video portal has tested advertising blocks of up to eleven consecutive video ads. These are non-skippable "bumper ads" that have a maximum length of six seconds per video. In the worst case, YouTube users have to endure over a minute of advertising before the desired video is played.
The non-skippable "Bumper Ads" were introduced back in 2016 as a complement to the longer, after five seconds skippable ads. Three years later, "Non-Skippable In-Stream Ads" was introduced as another ad format with non-skippable video ads up to 15 (and now 20) seconds long.
But with eleven non-skippable videos in one ad unit, Google has crossed a new line that has pissed off many users. After various complaints on Reddit and Twitter, Youtube confirmed to 9to5Google that this was a temporary global experiment that has since been terminated. It remains to be seen whether the number of ads per ad unit will be increased permanently in the future.
Domagoj Belancic
Senior Editor
domagoj.belancic@digitecgalaxus.chMy love of video games was unleashed at the tender age of five by the original Gameboy. Over the years, it's grown in leaps and bounds.