The particularly flat design of the TERRA LCD/LED 2727W makes the display a visual highlight at any workplace. The VA panel offers the user high colour fidelity, excellent contrast values and wide viewing angles. The frameless panel results in very narrow side edges. This gives the display a particularly slim and innovative design and minimises the distance between the desktops in multi-screen operation.

The flicker-free LED backlighting ensures the lowest power consumption with high brightness and even illumination. For fatigue-free working, the display has a blue light filter that reduces the colour spectrum in the range from 415 to 455 nanometres and relieves eye strain. Thanks to overdrive technology and a 100 Hz refresh rate, videos and games are displayed particularly smoothly. The USB-C port extends the connection options to include a direct connection to notebooks, tablets or PCs, provided their USB-C interfaces support video and audio transmission.