Best selling Smartphones from Apple
On this page you'll find a ranking of the best Apple products in this category. To give you a quick overview, we've already ranked the most important information about the products for you.
1. Apple iPhone 16e
The iPhone 16e was developed for Apple Intelligence. It comes with the power of the A18 chip1, a 48 MP Fusion camera that takes super-high resolution photos and a gigantic battery life - for more time to write messages, surf the web and more
2. Apple iPhone 16 Pro
Impressive Titanium Design – The iPhone 16 Pro features a strong and lightweight titanium design with a larger 6.3-inch (16 cm) Super Retina XDR display. It is extremely durable with the latest generation Ceramic Shield on the front, which is 2x tougher than any other smartphone glass.
New Camera Controls – With the camera controls, you can access camera tools like zoom or depth of field more easily and quickly, allowing you to capture the perfect photo in record time.
Stunning Shots – With the enhanced 48 MP ultra-wide camera, you can capture fascinating details in macro photos and wide-angle shots.
Pro Video – Take your videos to a whole new level – with 4K 120 fps Dolby Vision, enabled by the 48 MP Fusion camera, and four studio-quality microphones for higher-quality audio recordings. A pro studio in your pocket.
Photographic Styles – The next-generation photographic styles give you more creative flexibility, making each photo even more uniquely yours. And with innovations in the image pipeline, you can now undo any style at any time.
The Power of A18 Pro – The A18 Pro chip enables advanced photo and video features like camera controls and impressive graphics performance for AAA gaming.
A Major Leap in Battery Life – The iPhone 16 Pro delivers incredibly energy-efficient performance with up to 27 hours of video playback. Charge via USB-C or connect a MagSafe charger for faster wireless charging.
Customize Your iPhone – With iOS 18, you can tint the icons on your home screen in any color. Find your favorite shots faster in the revamped Photos app. And add playful, animated effects to words, phrases, or emojis in iMessage.
Important Safety Features – With crash detection, the iPhone can recognize a severe car accident and call for help if you are unable to do so.
3. Apple iPhone 17
iPhone 17. more beautiful. Even more robust. 6.3" display with ProMotion, Ceramic Shield , 48 MP rear cameras, centre stage front camera, A19 chip and more.
- DESIGNED TO INSPIRE. MADE TO LAST. - The iPhone 17 comes in five fantastic colours, a brighter 6.3" display and a front with Ceramic Shield for 3x better scratch resistance.
- 6.3" DISPLAY WITH PROMOTION. BRIGHTER. BRILLANT. - Smooth scrolling with ProMotion up to 120 Hz, better contrast outdoors with 3,000 nits peak brightness and 33% less reflections.
- INCREDIBLE PHOTOS - With the high-quality 48MP Dual Fusion camera system, 2x optical quality zoom and 48MP Fusion ultra-wide angle camera, you can take super high-resolution photos automatically.
- 18MP CENTER STAGE FRONT CAMERA - Flexible image sections. Smart group selfies, videos with dual front and rear camera recording and more.
- A19 CHIP. MUCH PERFORMANCE. MUCH LONGER. - With a 5Core GPU, the improved Neural Engine supports everything you do on iPhone - from Apple Intelligence3 to AAA games.
- CHARGES FAST. RUNS LONG. - All-day battery with up to 30 hours of video playback.4 Charges up to 50% in 20 minutes.
- iOS 26. NEW LOOK. PRETTY MAGICAL. - The new Liquid Glass design. Beautiful. Clear. And so familiar. With a more vibrant lock screen, customisable backgrounds, polls in messages, call filters and more.
- DEVELOPED FOR APPLE INTELLIGENCE - Private. Secure. And with a lot of power. Write something, show your personality and get things done much easier.
- SATELLITE FEATURES - If you need to contact emergency services but have no network or Wi-Fi, you can use Emergency SOS via satellite. And in the event of a serious car accident, the iPhone can contact emergency services if you can't.
- BETTER CONNECTIONS. SUPER HIGH SPEEDS. - Stay connected faster with secure connectivity via Wi-Fi 7, 5G networks10, Bluetooth 6 and eSIM.
4. Apple iPhone 17 Pro
iPhone 17 Pro. The most powerful iPhone ever. Brilliant 6.3" display, aluminium unibody design, A19 Pro chip, 48 MP rear camera and groundbreaking battery life.
UNIBODY DESIGN. FOR UNIQUE PERFORMANCE. - Hot-forged aluminium unibody design for the most powerful iPhone ever.
ROBUST CERAMIC SHIELD. ON THE FRONT AND BACK. - The Ceramic Shield protects the back of the iPhone 17 Pro for 4x higher breakage protection.2 And the new Ceramic Shield on the front has 3x better scratch resistance.
THE ULTIMATE PRO CAMERA SYSTEM - With 48 MP rear cameras and 8x optical-quality zoom - the widest zoom range ever on an iPhone. It's like having 8 Pro Lenses in your pocket.
18MP CENTER STAGE FRONT CAMERA - Flexible framing. Smart group selfies, videos with dual front and rear camera recording and more.
A19 PRO CHIP. VAPOUR COOLED. FAST AS A FLASH. - The A19 Pro is the most powerful iPhone chip ever, with up to 40 per cent higher consistent performance.
BREAKING BATTERY LIFE - The unibody design significantly improves battery life with up to 31 hours of video playback. Charge up to 50% in 20 minutes.
iOS 26. NEW LOOK. PRETTY MAGICAL. - The new Liquid Glass design. Beautiful. Clear. And so familiar. With a more vibrant lock screen, customisable backgrounds, polls in messages, call filters and more.
DEVELOPED FOR APPLE INTELLIGENCE - Private. Secure. And with a lot of power. Write something, show your personality and get things done much easier.
SATELLITE FEATURES - If you need to contact emergency services but have no network or Wi-Fi, you can use Emergency SOS via satellite. And in the event of a serious car accident, the iPhone can contact the emergency services if you can't.
5. Apple iPhone 16
With the camera controls, you can more easily and quickly access camera tools like zoom or depth of field to capture the perfect photo in record time. The enhanced ultra-wide camera with autofocus allows you to take incredibly detailed macro photos and videos. Capture stunning high-resolution images with the 48 MP Fusion camera or zoom in with 2x optical quality telephoto zoom. The next-generation photographic styles give you more creative flexibility, making each photo even more your own. You can also undo all styles at any time. The A18 chip represents a leap of two generations from the A16 Bionic chip in the iPhone 15, enabling advanced photo and video features as well as console-level gaming with exceptional energy efficiency. The iPhone 16 works in tandem with the A18 chip, providing a real boost to battery life with up to 22 hours of video playback. Charge via USB-C or connect a MagSafe charger for faster wireless charging.
The iPhone 16 features a sturdy aerospace-grade aluminum design with a 6.1" Super Retina XDR display. It is extremely durable with the latest generation Ceramic Shield on the front, which is 2x tougher than any other smartphone glass. The fastest way to your favorite feature. Simply press and hold to launch the desired function—such as the flashlight, a voice memo, or silent mode. With iOS 18, you can tint the icons on your home screen in any color. Find your favorite shots faster in the revamped Photos app. And in iMessage, add playful, animated effects to words, phrases, or emojis. With crash detection, the iPhone can recognize a severe car accident and call for help if you are unable to do so.
6. Apple iPhone 16 Pro Max
The iPhone 16 Pro Max features a strong and lightweight titanium design with a larger 6.9" Super Retina XDR display. It is extremely durable with next-generation Ceramic Shield on the front, which is twice as hard as any other smartphone glass. With camera controls, you can access camera tools like zoom or depth of field more easily and quickly, capturing the perfect photo in record time. Elevate your videos to a whole new level with 4K 120 fps Dolby Vision, enabled by the 48 MP Fusion camera. The enhanced 48 MP ultra-wide camera allows you to capture stunning details in macro photos and wide-angle shots.
Take your videos to a whole new level – with 4K 120 fps Dolby Vision, made possible by the 48 MP Fusion camera and four studio-quality microphones for higher-quality audio recordings. A pro studio in your pocket. The next-generation photographic styles give you more creative flexibility, making each photo even more uniquely yours. And with innovations in the image pipeline, you can now undo any style at any time. The A18 Pro chip enables advanced photo and video features like camera control and impressive graphics performance for AAA gaming. The iPhone 16 Pro Max delivers incredibly energy-efficient performance with up to 33 hours of video playback. Charge via USB-C or connect a MagSafe charger for faster wireless charging. With iOS 18, you can tint the icons on your home screen in any color. Find your favorite shots faster in the revamped Photos app. And in iMessage, add playful, animated effects to words, phrases, or emojis. With crash detection, the iPhone can recognize a severe car accident and call for help if you are unable to.
7. Apple iPhone 15
Every year, Apple unveils the new iPhone models at the September keynote, and with the iPhone 15, you can look forward to even more power and a visual update. The advanced camera system is enhanced with a better camera setup, featuring a 48-megapixel main camera, a 12-megapixel ultra-wide camera, a 12-megapixel front camera, and 2x optical zoom. There’s also a processor upgrade compared to the previous model: the iPhone 15 ensures smooth performance for your daily tasks with powerful hardware, including the super-fast A16 Bionic chip and 6 GB of RAM—whether you’re browsing, multitasking, or streaming content. The frame of the 6.1-inch (15.49 cm) Super Retina XDR display has become thinner with the iPhone 15, making the display of the Apple smartphone appear almost endless. Additionally, the iPhone 15 series features Dynamic Island for all models—not just the Pro models. Under the display, the iPhone 15 has a larger battery. Thanks to the intelligent 3,877 mAh battery that adapts to your usage patterns, the Apple iPhone becomes your reliable companion throughout the day and can even be charged wirelessly. The iPhone 15 also introduces the USB-C port, which will be standardized for all small and medium-sized electronic devices in the EU starting in 2024. Order the iPhone 15 now and choose between storage options of 128 GB, 256 GB, and 512 GB, as well as colors such as Rose, Yellow, Green, Blue, and Black. Included in the box: Apple iPhone 15, USB-C to USB-C charging cable (1 m), documentation.
8. Apple iPhone 17 Pro Max
iPhone 17 Pro Max. The most powerful iPhone ever. Brilliant 6.9" display, aluminium unibody design, A19 Pro chip, 48 MP rear cameras and the best battery life to date.
UNIBODY DESIGN. FOR UNIQUE PERFORMANCE. - Hot-forged aluminium unibody design. For the most powerful iPhone ever.
ROBUST CERAMIC SHIELD. ON THE FRONT AND BACK. - The Ceramic Shield protects the back of the iPhone 17 Pro Max for 4x higher breakage protection. And the new Ceramic Shield 2 on the front has 3x better scratch resistance.
THE ULTIMATE PRO CAMERA SYSTEM - With 48 MP rear cameras and 8x optical quality zoom - the widest zoom range ever on an iPhone. It's like having 8 Pro Lenses in your pocket.
18MP CENTER STAGE FRONT CAMERA - Flexible framing. Smart group selfies, videos with dual front and rear camera recording and more.
A19 PRO CHIP. VAPOUR COOLED. FAST AS A FLASH. - The A19 Pro is the most powerful iPhone chip ever, with up to 40 per cent higher consistent performance.
THE BEST BATTERY LIFE IN AN IPHONE - The unibody design significantly improves battery life with up to 37 hours of video playback. Charge up to 50% in 20 minutes.
iOS 26. NEW LOOK. PRETTY MAGICAL. - The new Liquid Glass design. Beautiful. Clear. And so familiar. With a more vibrant lock screen, customisable backgrounds, polls in messages, call filters and more.
DEVELOPED FOR APPLE INTELLIGENCE - Private. Secure. And with a lot of power. Write something, show your personality and get things done much easier.
SATELLITE FEATURES - If you need to contact emergency services but have no network or Wi-Fi, you can use Emergency SOS via satellite. In the event of a serious car accident, the iPhone can contact the emergency services if you can't.
9. Apple iPhone SE (3rd Gen)
Speed runs in the family. The heart of the iPhone SE is the same extremely powerful A15 Bionic chip found in the iPhone 13.
The A15 Bionic makes everything better. Apps load at lightning speed and feel incredibly smooth.
And that's not all. You get an incredibly fluid graphics performance for gaming.
Great battery life. A highly efficient chip, an optimized battery, and iOS 15 work together for even more battery life. If you want to charge your iPhone SE, you can simply place it on a wireless charger. Or you can connect it to a 20W power adapter or higher to fast charge from 0 to 50% in about 30 minutes.
5G is now in the SE.
Charge faster. Stream faster. Play faster. Wait less. Enjoy more.
Whether it's live streaming, multiplayer gaming, or video sharing – 5G makes everything much faster. This makes even HD FaceTime and SharePlay feel smooth and seamless when you're on the go. And when you don't need as much speed, the iPhone SE switches to the energy-saving Smart Data Mode.
With the power of the A15 Bionic and a fast 5G connection, the future can come.
10. Apple iPhone Air
iPhone Air. The thinnest iPhone ever. 6.5" display, robust Ceramic Shield on the front and back, A19 Pro chip, 48 MP Fusion camera system and centre stage front camera.
- SUPER THIN. SUPER LIGHT. SUPER STRONG. - The thinnest iPhone ever with the power of a Pro chip. At 5.6 mm, the new iPhone Air is so incredibly thin and light that it's almost unbelievable.
- ROBUSTER THAN ANY iPHONE BEFORE - Ultra-light titanium frame. The Ceramic Shield protects the back of the iPhone Air, for 4x higher breakage protection. And the new Ceramic Shield 2 on the front has 3x better scratch resistance.
- TWO ADVANCED CAMERAS IN ONE - 48 MP Fusion camera system with 2x optical quality zoom. Simply take perfect shots - right from where you stand.
- 18MP CENTER STAGE FRONT CAMERA - Flexible image sections. Smart group selfies, videos with dual front and rear camera recording and more.
- A19 PRO CHIP. EXTREMELY FAST. EXTREMELY EFFICIENT. - The A19 Pro is the most efficient iPhone chip ever. It delivers pro performance in a breakthrough thin and light design.
- ALL-DAY BATTERY - All-day battery life with up to 27 hours of video playback.
- iOS 26. NEW LOOK. PRETTY MAGICAL. - The new Liquid Glass design. Beautiful. Clear. And so familiar. With a more vibrant lock screen, customisable backgrounds, polls in messages, call filters and more.
- DEVELOPED FOR APPLE INTELLIGENCE - Private. Secure. And with a lot of power. Write something, show your personality and get things done much easier.6
- SATELLITE FEATURES - If you need to contact emergency services but don't have network or Wi-Fi, you can use Emergency SOS via satellite.7 And in the event of a serious car accident, iPhone can contact emergency services if you can't.
