Digitec has dynamic prices. Look in the centre of the website for the Xiaomi 14 Ultra under 'Price History'. The price has gone up recently and will soon go down again. The price is normally around 1300 CHF. Just wait a few days.
Add it to your cart or save it as a list and you will receive an email from Digitec when it is cheaper.

Production costs have never had anything to do with the selling price. A person dying of thirst in the desert pays a much higher price for a litre of water than someone in the floodplains ;-)