When BIC 1950 began mass marketing its first ballpoint pen, it revolutionized the way we write. This was due to three reasons: a tip, a perfectly round ball, and high-quality ink produced in BIC’s own facilities. Since then, innovation has been a top priority in the company to continuously improve the performance of its pens. Thanks to unparalleled expertise demonstrated in manufacturing, the tip of the BIC Atlantis ballpoint pen smoothly guides the ink to the side. As a testament to BIC’s commitment to finding the perfect balance between form and function, this ballpoint pen is retractable and features a comfortable grip. It is available in four vibrant colors – blue, black, red, and green – with barrels that match the ink color. As BIC products are designed for durability, the blue and black ink cartridges offer an average writing length of 1.8 km. A mark of quality: the pen is manufactured in BIC’s own facilities.