"The 60% Potential" is a specialized book that explores the role of marketing in promoting sustainable consumption behavior. Written by Jan Gollnhofer, the book provides an in-depth analysis of how marketing strategies can be developed to attract a broader audience for sustainable products. It is aimed at professionals and enthusiasts in the fields of social sciences and marketing who seek a deeper understanding of the challenges and opportunities in sustainable consumption. With a paperback cover and a total of 224 pages, this book is both informative and visually appealing. The content is written in English and offers valuable insights into the connection between marketing and sustainable behavior.