The 60% Potential
English, Jan Pechmann, Johanna Gollnhofer, 2025Price in EUR including VAT
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"The 60% Potential" is a specialized book that explores the role of marketing in promoting sustainable consumption behavior. Written by Jan Gollnhofer, the book provides an in-depth analysis of how marketing strategies can be developed to attract a broader audience for sustainable products. It is aimed at professionals and enthusiasts in the fields of social sciences and marketing who seek a deeper understanding of the challenges and opportunities in sustainable consumption. With a paperback cover and a total of 224 pages, this book is both informative and visually appealing. The content is written in English and offers valuable insights into the connection between marketing and sustainable behavior.
Language | English |
topic | Economy & Law |
Subtopic | Marketing |
Author | Jan Pechmann, Johanna Gollnhofer |
Number of pages | 224 |
Book cover | Paperback |
Year | 2025 |
Item number | 58160375 |
Publisher | Campus |
Category | Reference books |
Release date | 2.5.2025 |
topic | Economy & Law |
Subtopic | Marketing |
Language | English |
Author | Jan Pechmann, Johanna Gollnhofer |
Year | 2025 |
Number of pages | 224 |
Edition | 1 |
Book cover | Paperback |
Year | 2025 |
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