After 30 years, Reinhard K. Sprenger's distinctive break with all dogmas of employee management has long been an absolute classic in management literature – and more relevant than ever. The author demonstrates why motivation concepts like bonuses, rewards, or incentives may provide short-term satisfaction but do not work in the long run. Instead, we should focus on trust, personal responsibility, and freedom. His central thesis: Motivation demotivates. His demand: Stop treating your employees like children! Provocative, entertaining, and educational. A real eye-opener!

Germany's most-read management author.

Germany's number 1 management author.

220,000 copies sold.

Limited special edition with new texts by the author.