The Lean Startup

English, Eric Ries, 2017
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Most startups fail, but many of these failures are avoidable. The Lean Startup is a new approach that is being adopted worldwide, changing the way companies are founded and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This applies to both an individual in a garage and a group of experienced professionals in a Fortune 500 boardroom. What they have in common is the mission to penetrate the fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach encourages companies to be more capital-efficient and to leverage human creativity more effectively. Inspired by the principles of lean production, it is based on validated learning, rapid scientific experimentation, and a set of counterintuitive practices that shorten product development.

Key specifications

Language
English
topic
Economy & Law
Author
Eric Ries
Number of pages
320
Book cover
Paperback
Year
2017
Item number
7662212

General information

Publisher
Penguin Random House
Category
Reference books
Release date
17.10.2017

Book properties

topic
Economy & Law
Language
English
Author
Eric Ries
Year
2017
Number of pages
320
Edition
1
Book cover
Paperback
Year
2017

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
20 mm
Width
140 mm
Weight
270 g

Package dimensions

Length
21.40 cm
Width
14.10 cm
Height
1.80 cm
Weight
266 g

14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty
1 additional offer

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