Søren Jakobsen designs a special holder for the Danish brand Rig Tig by Stelton for the kitchen roll that is essential in the kitchen. While the holder made of robust rubber wood widens to a pleasant grip, the wood tapers in the middle to ensure easier unrolling of the paper. The Søren Jakobsen design is all about easy unrolling, as the wide plastic base is recessed to form a deepening of the paper towel holder and the surface has delicate grooves. Both unusual ideas ensure that no kitchen roll rolls unroll independently from the smart Roll-it roll holder from Rig Tig by Stelton, and thus illegally.